Exhibitions are important for companies to promote new products and services and build relationships with customers. However, traditional advertising methods have many issues, such as low cost-effectiveness and limited appeal.

1.1 The cost-effectiveness of the high price is hard to see

In traditional exhibition advertising,Expensive costs for large banners, brochures, booth decorations, etc.However, it was difficult to clearly gauge whether the results were worth these costs. The effectiveness of advertising cannot be accurately measured by the number of visitors or business negotiations alone. Furthermore, if follow-up after the exhibition is insufficient, the leads that were acquired with great effort may be lost.

1.2 Limited appeal in a limited space

Exhibition booths have limited space,Limited to the amount of information that can be conveyedMany companies have been trying to promote their products and services in a limited space, making it difficult to attract visitors' attention and effectively conveying information. In particular, at exhibitions with many competitors, it is essential to find ways to make your company's booth stand out.

1.3 Difficulty in leaving a lasting impression on visitors

At exhibitions where many companies are exhibiting, visitors are exposed to a variety of information.Your company's booth and advertisements are not likely to leave a lasting impression on visitors.There were many cases where people exchanged business cards but later did not remember our company. We needed to be creative, such as by giving an impressive presentation or handing out novelty goods.

Item	Traditional advertising methods	Task
cost	Expensive costs for banner production, brochure printing, booth decoration, etc.	Cost-effectiveness is difficult to measure
Space	Appealing in limited booth space	Limited amount of information, difficulty in differentiating from other companies
impression	Tends to get lost in too much information	It is difficult to leave a lasting impression on visitors, and they are not memorable.

2. Benefits of exhibition sponsorship advertising

There are many benefits to be gained from sponsoring exhibition ads, including improved cost-effectiveness, expanded reach, improved brand image, and the creation of new business opportunities.

2.1 Cost-effective advertising

Compared to traditional advertising methods, exhibition sponsorship advertising tends to be more cost-effective. Exhibitions attract potential customers who are interested in your products and services, so you can reach your target audience efficiently. Even with a limited budget, you can achieve great results.

For example,An exhibition specializing in a specific industryIf you do, you can directly approach key people in that industry. In addition, you can advertise not only at your own booth but also by utilizing the entire venue (Banner ads, digital signage, distribution of novelties, etc.) will allow you to promote your company to more visitors.

2.2 Reaching a large number of visitors

Exhibitions attract many visitors, so you can reach a large number of people. It is a great opportunity to acquire new customers because you can approach potential customers who you cannot reach with your own booth alone. Also, depending on the exhibition, you may be introduced as a sponsoring company on the official website or social media, so you can expect to reach people other than exhibition visitors.

For example,Large-scale exhibitions such as the Tokyo Game ShowHundreds of thousands of visitors are expected to attend. By participating as a sponsor, you can promote your company's games and services to many game fans.

2.3 Improved brand image

Becoming an exhibition sponsor will help improve your brand image. In particular, sponsoring a prestigious or large-scale exhibition in your industry can increase your company's credibility and recognition. In addition,At the exhibition, we will highlight our efforts in addressing environmental issues and contributing to society.This can also help improve your company's image.

2.4 Creating new business opportunities

Exhibition sponsorship advertising can also lead to the creation of new business opportunities. Since exhibitions bring together professionals from a variety of industries,Meeting new business partners and partnersYou can also get direct feedback from visitors, which can be used to improve your products and services.

Benefit	Details	Example :
Improved cost-effectiveness	Efficiently reach your target audience	Participating in trade shows for specific industries
Expanding reach	Approaching potential customers	Participating as a sponsor in the Tokyo Game Show
Improve brand image	Increased company credibility and recognition	Appealing to environmental issues
Creating business opportunities	Acquire new business partners	Utilizing feedback from visitors

3. What is a self-driving robot monitor?

What is a self-propelled monitor?It moves autonomously using on-board sensors and AI.It is a type of digital signage that can display content such as videos and still images on a display. Unlike conventional fixed digital signage,High degree of freedom in installation location,Effective information dissemination in various locations such as exhibitions and event venuesYou can do.

3.1 Differences from conventional digital signage

Traditional digital signage isAttaches to a wall or pillarTherefore, the installation space was limited.Visitor flowOn the other hand, self-propelled monitors areMove freelyBecause it is possible,Place it in a place that is easily visible to visitorsOrFocus on specific areasThis allows for flexible operation, such as by allowing the

Item	Traditional Digital Signage	Self-propelled monitor
Installation location	Fixed	Movable
Flexibility in disseminating information	Low	high
Appealing to visitors	Limited	wide range
Operational costs	Relatively low	High initial investment but efficient operation

3.2 Functions and Features of Self-Propelled Monitors

The self-propelled monitor isJust a mobile displayNot.Various functionsBy incorporating this, we have been able to disseminate information more effectively.

3.2.1 Main functions and features

• Autonomous driving function: Automatically travels along a preset route. It can also detect and avoid obstacles.
• Diverse content display: Capable of displaying content in various formats, including video, still images, and text.
• Audio output function: By playing audio guidance and sound effects, you can attract visitors' attention more effectively.
• Remote control function: Content can be changed and routes can be set remotely from a PC or tablet device.
• Data Analysis Function: It is possible to count things like clicks.

By utilizing these functions,More effective advertising and information provision at exhibitions and eventsFor example, it can be used to play promotional videos of new products while circulating around the venue, or to guide visitors to specific booths.Combined with the voice output function, it allows for more impressive information transmissionIs also possible.

4. Exhibition sponsor advertising using self-propelled monitors

Unlike traditional static advertising methods, self-propelled monitors are revolutionary tools that can be used to promote your exhibition while moving freely around the exhibition hall. With a variety of functions such as logo display and audio PR, they attract the attention of visitors and achieve high advertising effectiveness. Here, we will explain the specific methods for exhibition sponsorship advertising using self-propelled monitors and their benefits.

4.1 Visual appeal with logo display

By displaying your company logo and product images on the large screen of the self-propelled monitor, you can visually appeal to many visitors. Promotion while moving is more likely to attract attention than still images,Easy to rememberIn particular, it is possible to effectively approach visitors who are far from the exhibition booth.Expand your reachAvailable

4.2 Audio PR also appeals to the hearing sense

The self-propelled monitor is equipped with a speaker, so audio PR is also possible. By communicating the company name, product features, and campaign information through audio, it appeals not only to the eyes but also to the ears.Deepen visitors' understandingAudio PR can effectively deliver your message even in a busy exhibition hall.Increase visitor interestYou can also play background music to liven up the atmosphere of the entire exhibition.

4.3 Creating a good atmosphere for the entire exhibition

Self-propelled monitors are not just advertising media, but also play a role in livening up the atmosphere of the entire exhibition. With uniquely designed monitors and entertaining content,Providing an enjoyable experience for visitorsThis will improve the overall impression of the exhibition.A positive impression of the sponsorIt also leads to.

4.4 Achieving cost-effective sponsorship

By utilizing self-propelled monitors, sponsorship can be achieved more cost-effectively than traditional advertising methods. Below is a table comparing traditional advertising methods with self-propelled monitors.

Item	Traditional advertising methods (e.g. banner ads)	Self-propelled monitor
訴求力	Static, so it's hard to attract attention	It's dynamic, so it's easy to grab attention
Reach range	Limited to installation location	Travels over a wide area, allowing it to reach many visitors
Cost-effectiveness	It is difficult to measure the effect, and the cost-effectiveness is hard to see	Data analysis possibleThis makes it easy to visualize cost-effectiveness.
elasticity	Difficult to change installation location or design	Freely set routes and contentThis allows for flexible response

In this way, the self-propelled monitorDiverse benefitsBy providing this, we can achieve cost-effective exhibition sponsorship advertising.

5. Successful case study of exhibition sponsorship advertising using self-propelled monitors

Here we will introduce an example of exhibition sponsorship advertising using self-propelled monitors.

5.1 Case 1: Network-related BtoB exhibition

BtoB exhibition held at Tokyo Big Sight in 2025launched a sponsorship ad campaign using the self-propelled telepresence avatar robot "temi."

Item	Message
the purpose	Promoting digital transformation of exhibitions, improving visitor experience, and maximizing sponsor exposure
Implementation content	Two temi robots will be deployed at the venue for patrol, guidance and reception purposes, providing voice guidance, logo display, multilingual support, and distribution of goods.
Effect	・Improve visitor mobility ・Strengthening support for foreign visitors ・Improved visibility and impression of sponsoring companies ・Manpower saving for exhibition management and creating buzz

As these examples show, self-propelled monitors are different from traditional static advertising.It is a very effective means of advertising exhibition sponsors, as it attracts visitors' attention with its movement and sound and effectively conveys information.You can say.